“THE DIGITAL BOARD ADAPTS TO ITS AUDIENCE, SO IT TRULY CAN BE READ BY ANYONE. IT FEATURES HEIGHT AND DEPTH TRACKING TO RESIZE THE AD FOR PEOPLE WHO MIGHT BE IN A WHEELCHAIR, OR LEANING IN TO READ THE SMALLER TEXT. IT CAN DETECT LANGUAGES BEING SPOKEN NEARBY AND TRANSLATE THE TEXT. FOR THE BLIND, IT FEATURES A SPEAKER PLAYING AN AUDIO VERSION OF THE HEADLINE AND ALSO LETS PASSERBY KNOW ABOUT THE BRAILLE PAD THEY CAN READ. FROM A MORE TRADITIONAL DESIGN PERSPECTIVE, THE TYPEFACE WAS ALSO DESIGNED TO BE EASY TO READ, PRINTED WITH HIGH-CONTRAST COLOURS.”

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